I can't comment on the review of the Ceed - other than to say that if it is as accurate as their report on the i30 it will be littered with biased journalism.
They claim the i30 has only tilt adjust on the steering wheel - not true - it has reach adjustment too
They claim the car has a mushy throttle - I have driven several new i30's and none of these showed such evidence
Engine clattery at idle - total hogwash
Firm ride - nonsense - my experienece and all other motoring media road tests complement the car's ability to soak up poor road surfaces
Dynamics don't match Golf and Focus - pure bias. It equals the Golf and betters the Focus.
http://www.telegraph.co.uk/motoring/carreviews/9188484/Kia-Ceed-versus-Hyundai-i30.html