[NotaN]

My wife's i30 SR is due for it's 60k service and the air filter is in need of replacement. I thought I would call a local dealer that sells both Kia and Hyundai parts. I gave them the part number and asked the price Kia price, it was $52.95 and the Hyundai sale price was $65.45. The prices will alter a little dealer to dealer but I will ask for both prices on everything in the future. The Ryco part can be found for about $30 on line but I'm not a fan of them as they are not great quality.

[Misha]

Maybe try searching online for a genuine filter if you don't like the quality of the RYCO ones.
i30 genuine air filter | eBay
Just ensure you make sure it fits your vehicle first

[Dazzler]

Yep, once you have the correct part number it is pretty easy to search online.

Using the often identical Kia part can certainly save money at times (but not always)

I remember making quite a saving on a diesel fuel filter for our 2008 i30 CRDi (I got the Kia equivalent for the Diesel Kia Soul I think - whatever it was, was same engine anyway) and saved over $30 If I remember correctly.